PSA: creating wonderful products still requires extraordinary amounts of human focus, effort, motivation, and love. And an attention span.Orlando Osorio: founder, growth and AI
Now in Mexico City · Heading to New York next
Thanks for stopping by
I'm Orlando Osorio, cofounder and CEO of Meaningful. I've helped 280+ companies grow, from public companies like DoorDash and Endeavor scale-ups to startups fresh out of Y Combinator and founders just getting started.
I built this site as a chat so you can ask what you care about and skip the rest. It also has a machine view for AI agents, and a blog where I share what I learn along the way.
Website last updated
Small updates. Strong opinions.Orlando + Dito
- Two more seats at the table.
Meaningful and Graphite joined the logo lineup. Meaningful also got a proper link home.
- Less scrolling. More Orlando.
Photo and intro moved closer together. Smaller logos, then a slightly bigger Raycast. Balance achieved. For now.
- The logos learned to stroll.
A slow logo parade arrived in Chat. There’s a pause button, in case they need a break.
Real changes. Mexico City time. Logo negotiations remain open.
Built and maintained by Orlando + Dito, my dot.
Brands I’ve worked with
Tweets I believe in
And now for principles from me:
• Luck is a function of surface area.
• In your career, prioritize what compounds. …The only real test of intelligence is if you get what you want out of life.Ways to get lucky:
• Hope luck finds you.
• Hustle until you stumble into it. …I didn't reach my athletic peak until I was 43.
I didn't write my first book until I was 44. …Hi! Who are you?
✓On the move. Now in Mexico City, heading to New York next.
Hi, I’m Orlando. I help companies grow, from the first version of a product to the team that scales it.
I run Meaningful with my cofounder Alberto Sadde. We’re a full-stack growth team for US tech companies and Latin American brands: websites, content, SEO and AEO, conversion, analytics, AI automation and fractional leadership.
RoleCofounder and CEO, Meaningful
Brands I've worked with
United StatesDoorDash, Netflix, Robinhood, Medium, MasterClass, BetterUp, Reforge, CloudKitchens
Latin AmericaKueski, Bitso, Cashea, Platzi, Klar, Conekta, Fondeadora
EuropeRaycast, Pearson, iov42
Team50+ people and agents
Startups helped280+
AlsoAngel investor, mentor and podcast host
Tap “Ask me anything” below to keep going. If you're here because your company wants to grow, start with “How can you help my company?” and I'll walk you through how we work.
Who have you worked with?
From unicorns to startups in stealth mode, across the US, Europe and Latin America. These are some of the teams I’ve worked with:
US and Europe
DoorDashNetflixRobinhoodMediumMasterClassBetterUpReforgeRaycastPearsonCoca-ColaCloudKitchensSwordSevenRoomsSamCartOtterGrowthspaceOdysseyAtomsFortellLupaiov42TypesetFuture FoodsGrove CollabGuiddeThe LanbyNurture&Hype & Vice
Latin America
KueskiBitsoCasheaPlatziConektaKlarGBMFondeadoraSícloLuunaMoonsMinuSofíaReservamosCrabiMirloFlatDelta ProtectDentalia
Ask me about any of them. I’m happy to share what worked and what didn’t.
How can you help my company?
Start with one thing or bring in the whole team. This is what we do at Meaningful:
Get foundSEO, AEO and content that put you in Google results and AI answers, plus social and video built from what your customers ask.
BuildWebflow and Framer sites your team can run, MVPs people can actually use, and AI workflows that save your team hours every week.
Convert and measureFunnel reviews, landing pages, onboarding and lifecycle email, plus tracking and dashboards with numbers you can explain.
LeadA fractional CMO and CTO who set the roadmap and stay close to the work, plus hands-on training in marketing and AI for your team.How fractional work goes
Meaningful is a Webflow Enterprise, Framer Enterprise and Vercel partner. On the side, I write small checks into early-stage startups and help founders with positioning and go-to-market.
Has that worked for anyone?
A few results I’m proud of:
BetterUp800%+ SEO traffic in one year
Conekta850% more organic traffic
Nurture&60% more sales in one experiment
“Orlando led the team that helped us grow our SEO traffic by 800%+ in one year.”
Christie Lin, Strategy and BizOps at BetterUp
Who’s on your team?
Meaningful is 50+ people and agents, and you work directly with one of us:
Alberto Sadde, cofounder and CTOFractional CTO who helps founders make technical calls, build engineering teams and put AI to work. Before Meaningful: tech lead at Akorda (acquired), AiFi and research at Oxford. He also builds Supervisible.albertosadde.com
Ali Abdala, Web and Growth DirectorSpent four years at Konfío as it grew from 50 to 1,000+ people, rising from Growth Specialist to Acquisition Director across marketing, product and tech.
Aidan Wilson, Growth DirectorThirteen years growing B2B SaaS and consumer tech. Helped Levellr go from £57k to £300k MRR in two years, and wrote the book Audience Architecture.See his book
A couple of times a year, Alberto and I also join one company together as its fractional CMO and CTO.
Who has backed and mentored you?
A few people bet on me early, and I don’t take it lightly:
Esteban TorbarAngel investor and one of the people behind Startup Venezuela Summit
Michael SeibelCofounder of Twitch, longtime Y Combinator partner
Horacio Velutini
Angel investor and president of the Caracas Stock Exchange
Michael backed Tiny Rockets, a habits app that started as a Google Sheet with 75+ paying users. When he heard we couldn’t afford to move to San Francisco, he didn’t remember how much he’d invested, and sent more.
And a few mentors who shaped how I think, build and lead:
Ethan SmithCofounder and CEO of Graphite
Marcos CiarrocchiCofounder of Graphite
Daniel Bernardez OliverCEO and cofounder of Crabi (YC)
Leonardo MironCofounder and CGO of Moons
Juan LagrangeCofounder and CEO of Moonshot Partners, two-time edtech founder
Caio DemetrioExpert on people and human resources
Nilton Freire Jr.Expert on marketing and impact
Clara CárdenasCofounder and CMO of
Pipa, dermatologist-tested skincare for kids
Rodrigo CoboExpert on marketing
Plus many mentors I met through Start-Up Chile, Wayra (Telefónica’s accelerator) and MassChallenge.
Which friends are building cool stuff?
Some of the people I admire most are friends building great companies and other cool stuff right now:
Roger LaughlinCofounder of Kavak, now building La Práctica
Daniel Bernardez and Ignacio Martinez
Crabi, car insurance in Mexico (YC)
Pedro Vallenilla
Cashea, buy now, pay later in Venezuela
Gabriel and Oswaldo Monroy
Colektia, AI-powered debt collection for Latin America
Rafael León
Mirlo, one inbox for WhatsApp, calls and email, with AI agents
Victor Noguera and Bernardo CorderoCreators of Mexico Tech Week
Pedro de Garay
GBM, investing platform in Mexico
Alejandro Ramos
Síclo, indoor cycling studios in Mexico
Gajus KuizinasCofounder and CTO of Contra, the platform for independent work
Enzo CavalieFounder of Startupeable, the go-to resource for Latin American founders
Aldo Sales
Playbook, the business of sports in Mexico and LATAM
Monica Belot
Cofounder of Curiosa, café and juice bar in La Condesa
Erick Lankisch and Javier ArrigunagaSede Café
Carlos HenaoAuthor of Vivir la Vida con Tumor Negro, his memoir
Antonio Balassone
Rosadito, the first Mexican rosé in a can
Christian Rojas
Lithium PR, PR and influencer marketing agency in Mexico City
Javier Rivero100 Pesos Burger, smash burgers in Mexico City
Poly DíazVenezuelan stand-up comedian based in Mexico City
IanCompay Café, specialty coffee in Mexico City
Juan LagrangeCofounder and CEO of Moonshot Partners, and cofounder of
Akdemia, school management software for Latin America
Which communities do you support?
I try to give back to the ecosystems that helped me. These are the communities I support with my time and my money:
500 GlobalMentor and LP (formerly 500 Startups)
EndeavorMentor to founders
NascentLP
0BS (Zero Bullshit)LP
Startup Venezuela SummitSupporter
Mexico Tech WeekSupporter for several years
What are you building?
Besides Meaningful, I like building small, useful things for problems I've lived myself. Here's what I'm working on:
Meaningful
Full-stack growth team: SEO, AEO, content, Webflow and fractional leadership
Supervisible
Resource planning for agencies, no timesheets needed
Saved Task
Turn Slack messages into ClickUp tasks with an emoji
Curiosa
Juice bar and café in La Condesa
Clases y Talleres
Classes and workshops for adults in Mexico City
La Condesa
A weekly neighborhood journal and local guide
Where have you invested?
I write small checks into early-stage companies and invest as an LP in a few funds that back founders. Here’s where my money is:
AngelReplit, Slash, Cashea, Pipa, Rosadito and The Lanby
Funds (LP)0BS, Nascent and 500 Global
My ownCuriosa, a juice bar and café in La Condesa
If you’re raising, or investing in Latin America, I’m always happy to compare notes.
What are you up to lately?
Busy fall. Here’s what’s been going on:
Nov 2026Heading to New York next, after a few weeks in Mexico City. I'm rarely in one place for long
Oct 2026Teaching a workshop at ISDI’s Fast Track Week on validating ideas with real customers
Oct 2026Co-organizing Growth Conf with Neo Performance and Yalo during Mexico Tech Week
Oct 2026Co-translated Regina Mazal’s Grandma, Are We Rich? into Spanish with Camila Squarzon
Oct 2026Ran the St. George Marathon in Utah
Aug 2026Started splitting my time between Mexico City and San Francisco
On the side I keep writing small checks into early-stage founders, and I co-own Curiosa, a juice bar in La Condesa.
Any favorite quotes?
One I keep coming back to, on and off the court:
“I fear no one, but respect everyone.”
Roger Federer
Do you have a podcast?
Yes, it’s called Accionables. Long conversations about the Latin American tech scene with founders, investors and operators. Mostly in Spanish.
Growth marketing: cómo cambiar de carrera y aumentar tu salario 60%
Growth marketing: cómo cambiar de carrera y aumentar tu salario 60%
YouTube no está saturado: cómo viralizar y monetizarWith Esteban Quiroga
Tutorial de Raycast + IAWith Alberto Sadde
Tenemos que volver a aprender a respirarWith Manuel Angel Hakim
Desde Mexicali hasta San FranciscoWith Pablo Stanley
¿Cómo se creó México Tech Week?With Bernardo Cordero and Victor Noguera
Beneficios y perks para empresas globalesWith Karen Serfaty, CEO at Atlas
0BS: el fondo VC mexicano que invierte en 8 días o menosWith Adrián Fernández de Mendoza
No eres tu producto. Aprende a manejar tu ego
Cómo funciona una startup insurtech en México y sus retosWith Arturo Sánchez
Nido Ventures: cómo crear un VC desde ceroWith María Gutierrez
Tila: una app para meditar después de pivotear en la pandemiaWith Christian Rojas
Creador de contenido en Startupeable e inversionista en Reach CapitalWith Enzo Cavalie
Identidad y verificación digital (KYC)With Rodolfo Chiari
Cómo funciona el SEO, la intención de búsqueda y los algoritmos de GoogleWith Alejandro Gonzalez
Cómo funciona 500 y recomendaciones para levantar capitalWith Regina Zurutuza
La nueva cara de Recursos HumanosWith Caio Demetrio
Cómo funciona un venture capital: mitos y verdadesWith Natalia Gonzalez
What have you written lately?
Mostly growth, SEO and AI, plus the occasional personal story. The latest:
What should I ask you about?
Anything, really. These come up a lot:
Getting cited by ChatGPT and PerplexityBuilding an MVP people will pay forPutting AI to work in a marketing teamWorking with a fractional CMO and CTOHiring growth people in Latin AmericaGrowing an agency past 50 peopleRaising your first angel checkMarathon training on a founder scheduleGood trails near Mexico CityThe best juice in La Condesa
What’s new on this site?
I treat this site like a product, so it has release notes. The latest:
Nov 2026A slot machine button to shuffle my friends
Nov 2026Favorite quotes, starting with one from Roger Federer
Oct 2026A notifications bell with AI news, model releases, startups and tennis
Oct 2026A tennis ball bounces around the home. Try hitting it a few times
Oct 2026New chat button, plus sections for mentors, friends and communities
Oct 2026The blog got a floating table of contents and author cards
Oct 2026Machine view: a version of this site written for AI agents
Oct 2026v6: the whole site became a chat
How do I reach you?
LinkedIn is the fastest way. Tell me what you’re working on and I’ll get back to you.
Or follow along on X, Instagram and YouTube.
Or get my notes by email. Only when there’s something worth your time.
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