Orlando Osorio: founder, growth and AI

Hi, I’m Orlando. I help companies grow, from the first version of a product to the team that scales it.

I run Meaningful with my cofounder Alberto Sadde. We’re a full-stack growth team for US tech companies and Latin American brands: websites, content, SEO and AEO, conversion, analytics, AI automation and fractional leadership.

Tap “Ask me anything” below to keep going. If you're here because your company wants to grow, start with “How can you help my company?” and I'll walk you through how we work.

From unicorns to startups in stealth mode, across the US, Europe and Latin America. These are some of the teams I’ve worked with:

US and Europe

Latin America

Ask me about any of them. I’m happy to share what worked and what didn’t.

Start with one thing or bring in the whole team. This is what we do at Meaningful:

Meaningful is a Webflow Enterprise, Framer Enterprise and Vercel partner. On the side, I write small checks into early-stage startups and help founders with positioning and go-to-market.

A few results I’m proud of:

Meaningful is 50+ people and agents, and you work directly with one of us:

A couple of times a year, Alberto and I also join one company together as its fractional CMO and CTO.

A few people bet on me early, and I don’t take it lightly:

Michael backed Tiny Rockets, a habits app that started as a Google Sheet with 75+ paying users. When he heard we couldn’t afford to move to San Francisco, he didn’t remember how much he’d invested, and sent more.

And a few mentors who shaped how I think, build and lead:

Plus many mentors I met through Start-Up Chile, Wayra (Telefónica’s accelerator) and MassChallenge.

Some of the people I admire most are friends building great companies right now:

I try to give back to the ecosystems that helped me. These are the communities I support with my time and my money:

Besides Meaningful, I like building small, useful things for problems I've lived myself. Here's what I'm working on:

I write small checks into early-stage companies and invest as an LP in a few funds that back founders. Here’s where my money is:

If you’re raising, or investing in Latin America, I’m always happy to compare notes.

Busy fall. Here’s what’s been going on:

On the side I keep writing small checks into early-stage founders, and I co-own Curiosa, a juice bar in La Condesa.

Yes, it’s called Accionables. Long conversations about the Latin American tech scene with founders, investors and operators. Mostly in Spanish.

Latest episode

Growth marketing: cómo cambiar de carrera y aumentar tu salario 60%

Mostly growth, SEO and AI, plus the occasional personal story. The latest:

Anything, really. These come up a lot:

I treat this site like a product, so it has release notes. The latest:

LinkedIn is the fastest way. Tell me what you’re working on and I’ll get back to you.

Or follow along on X, Instagram and YouTube.

Or get my notes by email. Only when there’s something worth your time.