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About me
Orlando Osorio is a growth marketing expert, entrepreneur, and angel investor with over a decade of experience helping startups and tech companies scale.
He is the founder of Meaningful, a full-stack growth marketing agency that helps startups grow through a data-driven, experiment-led approach. The agency specializes in SEO, content strategy, web development, and growth acquisition, optimizing visibility across Google, YouTube, Perplexity, and ChatGPT.
His expertise extends to MVP development, conversion rate optimization (CRO), and data-driven decision-making through advanced tracking, analytics, and dashboards. Meaningful also optimizes marketing operations with martech automation and seamless integrations.
Beyond execution, the agency provides fractional CMO and CTO services, offering strategic planning, resource allocation, and team mentorship. At Meaningful, strategy, execution, and innovation drive sustainable growth.
Orlando has worked with unicorns and high-growth companies across multiple regions. In the US, he has collaborated with Medium, Robinhood, BetterUp, Reforge, Grove, SamCart, CloudKitchens, ConsumerAffairs, and Swagbucks. In Latin America, he has helped scale Minu, Cashea, Moons, Siclo, Conekta, Klar, Luuna, Crabi, Delta Protect, and Reservamos. In Europe, he has worked with Raycast and Pearson.
Beyond running Meaningful, Orlando is a limited partner at 0BS, Nascent, and 500 Startups, actively investing in and advising early-stage startups. He has founded five companies in travel, wellness, and consulting and participated in MassChallenge, Wayra, and Startup Chile.
He is the founder of Meaningful, a full-stack growth marketing agency that helps startups grow through a data-driven, experiment-led approach. The agency specializes in SEO, content strategy, web development, and growth acquisition, optimizing visibility across Google, YouTube, Perplexity, and ChatGPT.
His expertise extends to MVP development, conversion rate optimization (CRO), and data-driven decision-making through advanced tracking, analytics, and dashboards. Meaningful also optimizes marketing operations with martech automation and seamless integrations.
Beyond execution, the agency provides fractional CMO and CTO services, offering strategic planning, resource allocation, and team mentorship. At Meaningful, strategy, execution, and innovation drive sustainable growth.
Orlando has worked with unicorns and high-growth companies across multiple regions. In the US, he has collaborated with Medium, Robinhood, BetterUp, Reforge, Grove, SamCart, CloudKitchens, ConsumerAffairs, and Swagbucks. In Latin America, he has helped scale Minu, Cashea, Moons, Siclo, Conekta, Klar, Luuna, Crabi, Delta Protect, and Reservamos. In Europe, he has worked with Raycast and Pearson.
Beyond running Meaningful, Orlando is a limited partner at 0BS, Nascent, and 500 Startups, actively investing in and advising early-stage startups. He has founded five companies in travel, wellness, and consulting and participated in MassChallenge, Wayra, and Startup Chile.
Orlando is helpful, friendly, and at the top of his game. He's well respected among his peers for good reason and was an invaluable aid to our SEO strategies when we worked together.
Justice Gray
Vice President of Software Engineering
Orlando has been my mentor for several years. He has always been there to help me at every stage. He is a winner and a great leader that inspire people around him to be better and to dream big. He has the kind of profile that anyone would like to get, with an always challenging vision, a personal portfolio of diverse skills (that allows him to be ideal for different scenarios) and a remarkable capacity for strategic planning.
Francisco Hernández
Head of People & Operations at Moonshot Partners
Orlando is an amazing entrepreneur. Always curious, reading and finding out about all sorts of things that have an impact on his business now or can have down the line. He is a strategic planner that knows his own strengths and weaknesses very well and always approaches a situation as honestly and realistic as possible while always aiming for the moon. I have enjoyed speaking with Orlando and see his organization grow throughout the years from inception into a regional player with global ambitions. I am confident he can achieve anything he sets his mind to.
Juan Lagrange
Co-Founder at Moonshot & Sunlight
I first met Orlando when he joined Graphite as our first Growth Manager and he quickly proved to be invaluable for our quickly-growing international team. Not only did he take on and successfully manage client projects on his own but he basically helped build our LatAm team by recruiting other talented folks from his network. Orlando is one of the most resourceful and determined individuals I've had the pleasure of working with in my career. Over the years, I've learned that Orlando is capable of accomplishing (and surpassing!) any goal he sets for himself or is set for him. The word impossible doesn't seem to exist in his vocabulary - if there's something he doesn't already know, he learns it to the point where he can teach it, and he does not shy away from leveraging his network, knowledge, skills, and unique ambition to excel in any and every situation. He introduced effective processes, tools, success metrics, and methodologies that helped improve team collaboration and lead to high-quality results at Graphite. Clients enjoy working with him, peers respect and look up to him, and leadership appreciates and can rely on him. From technical to soft skills, the well-rounded skill set Orlando possesses is rare and an asset to any team.
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Anita Sandoval
People & Business Operations at Airbyte
Tuve el grato placer de trabajar con Orlando y su equipo como consultor de marketing.
Orlando no solo es un emprendedor nato enfocado a objetivos y resultados, sino que también sabe liderar con visión estratégica. Sabe accionar cuando es necesario y no tiene miedo en fallar para volver a empezar, esto hace que pueda adaptarse a los cambios rapidamente, lo cual es clave para liderar proyectos de forma exitosa. Destaco además su capacidad para conectar personas contribuyendo con su desarrollo personal.
Alejandro Vásquez
Director Thinklab.co
Orlando led the team that helped us grow our SEO traffic by 800%+ in one year. He is always looking for ways to bring more value to the client and actively brings up new ideas to generate growth. He doesn't just take a generic approach - he thinks through the unique problems that the business is facing before coming up with solutions. Lastly, Orlando is so easy to work with because he brings such a positive and collaborative attitude to the relationship
Christie Lin
Strategy and BizOps at BetterUp
Orlando is helpful, friendly, and at the top of his game. He's well respected among his peers for good reason and was an invaluable aid to our SEO strategies when we worked together.
Justice Gray
Vice President of Software Engineering
Orlando has been my mentor for several years. He has always been there to help me at every stage. He is a winner and a great leader that inspire people around him to be better and to dream big. He has the kind of profile that anyone would like to get, with an always challenging vision, a personal portfolio of diverse skills (that allows him to be ideal for different scenarios) and a remarkable capacity for strategic planning.
Francisco Hernández
Head of People & Operations at Moonshot Partners
Orlando is an amazing entrepreneur. Always curious, reading and finding out about all sorts of things that have an impact on his business now or can have down the line. He is a strategic planner that knows his own strengths and weaknesses very well and always approaches a situation as honestly and realistic as possible while always aiming for the moon. I have enjoyed speaking with Orlando and see his organization grow throughout the years from inception into a regional player with global ambitions. I am confident he can achieve anything he sets his mind to.
Juan Lagrange
Co-Founder at Moonshot & Sunlight
I first met Orlando when he joined Graphite as our first Growth Manager and he quickly proved to be invaluable for our quickly-growing international team. Not only did he take on and successfully manage client projects on his own but he basically helped build our LatAm team by recruiting other talented folks from his network. Orlando is one of the most resourceful and determined individuals I've had the pleasure of working with in my career. Over the years, I've learned that Orlando is capable of accomplishing (and surpassing!) any goal he sets for himself or is set for him. The word impossible doesn't seem to exist in his vocabulary - if there's something he doesn't already know, he learns it to the point where he can teach it, and he does not shy away from leveraging his network, knowledge, skills, and unique ambition to excel in any and every situation. He introduced effective processes, tools, success metrics, and methodologies that helped improve team collaboration and lead to high-quality results at Graphite. Clients enjoy working with him, peers respect and look up to him, and leadership appreciates and can rely on him. From technical to soft skills, the well-rounded skill set Orlando possesses is rare and an asset to any team.
Anita Sandoval
People & Business Operations at Airbyte
Tuve el grato placer de trabajar con Orlando y su equipo como consultor de marketing.
Orlando no solo es un emprendedor nato enfocado a objetivos y resultados, sino que también sabe liderar con visión estratégica. Sabe accionar cuando es necesario y no tiene miedo en fallar para volver a empezar, esto hace que pueda adaptarse a los cambios rapidamente, lo cual es clave para liderar proyectos de forma exitosa. Destaco además su capacidad para conectar personas contribuyendo con su desarrollo personal.
Alejandro Vásquez
Director Thinklab.co
Orlando led the team that helped us grow our SEO traffic by 800%+ in one year. He is always looking for ways to bring more value to the client and actively brings up new ideas to generate growth. He doesn't just take a generic approach - he thinks through the unique problems that the business is facing before coming up with solutions. Lastly, Orlando is so easy to work with because he brings such a positive and collaborative attitude to the relationship
Christie Lin
Strategy and BizOps at BetterUp
“Orlando led the team that helped us grow our SEO traffic by 800%+ in one year. He is always looking for ways to bring more value to the client and actively brings up new ideas to generate growth. He doesn't just take a generic approach - he thinks through the unique problems that the business is facing before coming up with solutions. Lastly, Orlando is so easy to work with because he brings such a positive and collaborative attitude to the relationship.”
Christie Lin
Strategy and BizOps at BetterUp
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I first met Orlando when he joined Graphite as our first Growth Manager and he quickly proved to be invaluable for our quickly-growing international team. Not only did he take on and successfully manage client projects on his own but he basically helped build our LatAm team by recruiting other talented folks from his network. Orlando is one of the most resourceful and determined individuals I've had the pleasure of working with in my career. Over the years, I've learned that Orlando is capable of accomplishing (and surpassing!) any goal he sets for himself or is set for him. The word impossible doesn't seem to exist in his vocabulary - if there's something he doesn't already know, he learns it to the point where he can teach it, and he does not shy away from leveraging his network, knowledge, skills, and unique ambition to excel in any and every situation. He introduced effective processes, tools, success metrics, and methodologies that helped improve team collaboration and lead to high-quality results at Graphite. Clients enjoy working with him, peers respect and look up to him, and leadership appreciates and can rely on him. From technical to soft skills, the well-rounded skill set Orlando possesses is rare and an asset to any team.
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Anita Sandoval
People & Business Operations at Airbyte
Tuve el grato placer de trabajar con Orlando y su equipo como consultor de marketing.
Orlando no solo es un emprendedor nato enfocado a objetivos y resultados, sino que también sabe liderar con visión estratégica. Sabe accionar cuando es necesario y no tiene miedo en fallar para volver a empezar, esto hace que pueda adaptarse a los cambios rapidamente, lo cual es clave para liderar proyectos de forma exitosa. Destaco además su capacidad para conectar personas contribuyendo con su desarrollo personal.
Mostrar más
Alejandro Vásquez
Director Thinklab.co
Orlando led the team that helped us grow our SEO traffic by 800%+ in one year. He is always looking for ways to bring more value to the client and actively brings up new ideas to generate growth. He doesn't just take a generic approach - he thinks through the unique problems that the business is facing before coming up with solutions. Lastly, Orlando is so easy to work with because he brings such a positive and collaborative attitude to the relationship
Mostrar más
Christie Lin
Strategy and BizOps at BetterUp